Meta Ad Account Structure
Ad Account of an Organization
Campaign #1
Awareness
Ad Set
Location only
Ad Set
Location only
Ad Set
Location only
Ad Set
I01 FOMO
Ad Set
I02 Literally
Ad Set
I03 Party
Ad Title 1
Ad Title 2
Ad Title 3
Campaign #2
Website Purchase
Ad Set
Location only
Ad Set
Location + Lookalike
Ad Set
Location + Lookalike
Ad Set
I01 FOMO (for best performing)
Ad Set
V02 Testimonial
Ad Set
V03 Performance
Ad Title 1
Ad Title 2
Ad Title 3
Ad Account
Campaign #1
Awareness
Campaign #2
Website Purchase
Campaign #3
Leads
Campaign #4
Website Purchase
Ad Copy #1
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate tempus neque eu feugiat. Mauris fringilla nec quam vel venenatis. Integer dapibus, arcu non malesuada molestie, metus turpis hendrerit neque, eget molestie lacus est in ex. Morbi in quam magna. Vivamus ultrices neque ligula, a vehicula lorem luctus quis. Duis tincidunt non nisi vel tincidunt. Nullam posuere egestas quam, nec sagittis justo maximus ut.
Ad Copy #2
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate tempus neque eu feugiat. Mauris fringilla nec quam vel venenatis. Integer dapibus, arcu non malesuada molestie, metus turpis hendrerit neque, eget molestie lacus est in ex. Morbi in quam magna. Vivamus ultrices neque ligula, a vehicula lorem luctus quis. Duis tincidunt non nisi vel tincidunt. Nullam posuere egestas quam, nec sagittis justo maximus ut.
Ad Copy #3
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate tempus neque eu feugiat. Mauris fringilla nec quam vel venenatis. Integer dapibus, arcu non malesuada molestie, metus turpis hendrerit neque, eget molestie lacus est in ex. Morbi in quam magna. Vivamus ultrices neque ligula, a vehicula lorem luctus quis. Duis tincidunt non nisi vel tincidunt. Nullam posuere egestas quam, nec sagittis justo maximus ut.
Funnel Map
Sales Page
Checkout Page
Thank You Page
Upsell Page
with option to add Order Bumps
with Sign Up form
with rules to trigger




Subscribers
Possible Buyers
Buyers
Added to Mail List
Added to Mail List
Added to Mail List
Leads Automation
Abandoned Cart Automation
Email 1
Email 2
Email 3
Email 4
Email 1
Email 2
Email 3
can be added to Leads Automation
Post-Purchase Nurture Automation
Checkout Page

Email 1
Email 2
Email 3
Email 4